The one two punch in 2018 that will change the way you reach your audience and grow your brand.
Modern Day Word of Mouth
Word of mouth is still alive and well. But today it takes shape on social media. People share their lives (sometimes too much of it) and connect with their friends and family on Facebook and Instagram.
In 2018, the battle for your audience’s attention is won or lost here.
Perpetual Brand building in your local community
Across the board, we have found a framework that works well with all our clients to create natural and solid engagement with their audience. This framework consists of three components and one goal.
- Using day to day organic content with a clear message.
- Focused ad campaigns at targeted audiences while using both written and video formats.
- Engaging your audience, affiliates and influencers one to one in ways that add value and delight - creating love for your brand.
This approach creates comments, reactions and shares or what we call conversation. Conversation creates customers.
Facebook and Instagram allow us to do something that is very rare in marketing. You can put a specific message in front of a very specific audience.
If you want moms of preschoolers to know you offer healthy options on your menu, you can target them with a message that speaks directly to their needs. Your engagement level is guaranteed to be much higher with messages that mean something special to the person engaging with it.
A focused message to a specific audience is better than a diluted message to a wide audience.